(Image link: cherylingebrigtsen.com)
No, not that kind of brand. I'm sure that many authors/writers will know by now, but for those that haven't heard this: Branding is very important for a writer who wants to be published.
What do I mean by "brand"?
Brand can be a couple of things. Sure it can be the marking that some people do on their property, like that seen on cattle or even the marking people do on their own bodies involving hot metal. Ouch! But what I mean is the name or particular type linked to a specific product. Coke is a brand of soda, for example. The brand is a form of identity for a product, service, business or person and that is what authors need to consider when figuring out their own brand.
This is where, for me, pen names come in. In fact, someone on Twitter was asking about pen names and I commented about it that mentioned branding and they liked the response.
Dawn Embers is an essential element to my brand of novels. They may not always be in the exact same genre/subgenre but there are elements that tie many of the stories together that combined with my pen name will make for what I think will be my brand. I've actually be known in writing as Dawn Embers for around 5 years now. It isn't easy to get used to at first and sometimes it feels weird to have someone call me Dawn when that isn't technically my first name. But it's getting easier and I like it, which is what really helps.
One person who blogs about marketing you all should check out is Kristie Cook. Check out her blog here: http://a-musedwriter.blogspot.com/. It's really great and she did several posts on marketing, including ones about brand and product.
This is a brief introduction. Maybe I'll discuss the topic more in detail but for now this is it. If there are any questions readers want to have discussed about writing on this blog my email address is available for anyone. Just send the email to DawnEmbers(at)ymail(dot)com. :-)
Do you have a brand figured out yet?